It’s hard to tell if the backlash against Disney’s “disney make up” line is just a marketing ploy, or a real thing.
It seems to be spreading all over the world, and some of the reactions have been so extreme that they have prompted Disney to issue a statement of their own.
“It is our goal to make sure that all of our customers enjoy the products and services that we provide,” the company’s vice president of communications, Laura Schlessinger, wrote on Twitter.
“It’s a simple matter of providing a safe, healthy environment, but it can be difficult to navigate that with the proliferation of social media.”
A number of countries are banning the use of Disney makeup on their streets, according to the BBC, with some even forcing parents to wear masks to protect their children from the “disgusting” chemicals.
The BBC reports that in some of these countries, the government is cracking down on “disempowering” materials such as makeup, toys, and even soap that have been banned or are deemed unsafe.
According to the UK’s Sunday Times, the “dear parents” campaign in the UK started in the last few weeks and has now grown to include the U.S., Canada, New Zealand, Australia, and other countries.
In the United States, several states have enacted bans on the “disturbing” cosmetics, with Texas, Georgia, and Tennessee also banning the “horrible” cosmetics.
In Australia, the cosmetics ban is due to come into effect next week.
According the BBC:Some U.K. cities have banned the use, sale and distribution of “disruptive cosmetics,” while the state of Georgia has declared it illegal to “adopt, import, sell, offer for sale or give away” the “highly corrosive and highly toxic” cosmetics containing “sodium chloride.”
In a statement to CNBC, Disney spokesperson Sarah Nolte said that the company is “aware of the worldwide reaction” to the “Dirty Disney” line, and has issued a statement stating that the “Disney” brand is “designed with children in mind.”
“Our products are formulated with ingredients that have never been tested on children or animals, and we do not believe that they are safe for children,” Noltes wrote.
“As such, we have decided to end our partnership with the cosmetics industry and take a step back from making these products available in stores, which is why we are announcing our intention to end this partnership with Disney.”
Disney said it is working with “local authorities” to remove the “offensive” ingredients from its products.
In a tweet to fans on Sunday, Disney CEO Bob Iger said that “disasters are scary and we are taking steps to support our guests and families during the coming weeks.”
Disney says it will continue to provide “safe, comfortable, and personalized care” for guests and will provide “additional support services,” such as “disinfection, personal care and nutrition,” and will also be “making an additional investment in our supply chain.”
“We are grateful for the support of our guests, employees, and our partners in our fight against these dangerous chemicals and will continue our efforts to make these products safer and more affordable,” Iger wrote.
Follow Elizabeth Palermo on Twitter @techcrunch.